I want My Money back from Google
Google unofficially announced that anyone using their AdWords program that has suffered from click-fraud, since the start of their program, will be eligible for reimbursement for those clicks. I don’t know the details of the original case that spawned this proposed settlement, but it sounds like the settlement is beneficial for those who have suffered from click-fraud, and comforting for those of us who have not. And since the reimbursement is in the form of future credit in Google’s AdWords program, Google has a chance to redeem themselves to those advertisers.
So if I were to click on one of my own ads (whether it be due to my distrust of their software, or testing my own tracking software), would those clicks be eligible for reimbursement? And if so, I want my money back! (Google, if you are reading this, I’ll settle for a $25 Starbucks card)
on March 10th, 2006 at 4:54 am
This will be nice for advertisers.
My opinion is that also the publishers must have a program like this to protect their accounts againt fraud.
on March 11th, 2006 at 2:04 pm
I agree that this is good for both advertisers (more money being spent thanks to the fattened accoutns) and publishers (better ROI if the new clicks generate sales)